MARKET ACCESS 101 Thursday, May 28, 2026 | 9:00 am - 5:00 pm (ET) The Westin Toronto Airport Hotel 950 Dixon Road, Toronto, ON
This foundational course is designed for market access and other industry professionals, offering a comprehensive introduction to the fundamentals of Canadian pharmaceutical access and reimbursement.
Participants will gain valuable insights into Canadian reimbursement systems and payers’ perspectives, developing a deeper understanding of the multiple factors involved in successfully navigating market access and reimbursement pathways.
Taught by expert faculty, this industry classic covers everything from evidence evaluation and strategic planning to reimbursement processes and practical implementation. Delegates will leave equipped with actionable knowledge, career-enhancing insights, and meaningful networking opportunities.
This course also serves as the cornerstone of the Certified Market Access Professional (CMAP) program.
AGENDA (as of April 15, 2026)
8:30 am NETWORKING BREAKFAST
9:00am Welcome & Housekeeping Emcee Andrew Retfalvi, Vice President, Health & Life Sciences, Global Public Affairs
9:15am Overview of Market Access and Canadian Landscape Arvind Mani, Managing Director and Co-founder, MORSE Consulting
10:45am NETWORKING BREAK 11:00am Pricing in Canada - PMPRB & MFN Anna Apostolakis. Associate Principal, Price Regulation Consulting, IQVIA
11:30am AGM. LUNCH & SPEED NETWORKING
1:00pm Introduction to the Private Payer Market Shanta Zurock, Senior Director, Reimbursement Strategy, Innomar Cencora
1:30pm PSP Overview Alison Oliver, Senior Director, Customer Experience, Cencora Innomar Strategies
2:00pm Preparing a HTA Submission Dossier for Public Payers Patrick Mott, Associate Director Market Access Pricing, EVERSANA
2:45pm NETWORKING BREAK 3:00pm Health Economics and Outcomes Research (HEOR) Jean-Éric Tarride, McMaster Chair in Health Technology Management, Professor, Department of Health Research Methods, Evidence, And Impact (HEI), Faculty of Health Sciences, McMaster University
3:45pm The pan-Canadian Pharmaceutical Alliance (pCPA) Sang Mi Lee, Chief Strategy Officer, MORSE Consulting
4:45pm Warm Up Session & Closing Remarks Emcee Andrew Retfalvi, Vice President, Health & Life Sciences, Global Public Affairs
Code of Conduct: CAHR is committed to providing a safe, respectful, and harassment-free environment. All attendees, speakers, sponsors, and staff are expected to follow our Code of Conduct.
Program Changes: CAHR reserves the right to modify speakers, sessions, or the event schedule without prior notice. We are not liable for any resulting changes.
CANCELLATION POLICY: For cancellations two (2) weeks or more in advance, delegates will receive a 75% refund. For cancellations made less than two (2) weeks in advance, no refunds are given. Delegate substitutions will be accepted at no cost.
Shining a Spotlight on Our Sponsors – Thank You!
GOLD SPONSOR
SILVER SPONSORS
BRONZE SPONSORS
AGENDA
11:30am AGM, LUNCH & SPEED NETWORKING
SPONSOR REGISTRATION As a sponsor registrant, please complete the online registration form using your assigned registration code. Need a code or having trouble? Contact Heather at hkennedy@cahr-acrss.ca. Be sure to fill in all required fields and use an email address that can receive communications from info@cahr-acrss.ca.
MARKET ACCESS FORUM
Wednesday, October 21, 2026 | 9:00 am - 5:00 pm (ET)
The Westin Toronto Airport Hotel 950 Dixon Road, Toronto
Stay tuned for the full agenda and more information!
Limited number of special discounts available to patient groups and students. Please contact the CAHR office to obtain a code.
CAHR reserves the right to cancel or change speakers, content and date without prior notice. We assume no liability for these changes.
The Canadian Association for Healthcare Reimbursement
250 Consumers Road, Suite 301, Toronto, ON, M2J 4V6
Phone 416.494.1440 X 258 | Email: info@cahr-acrss.ca
Copyright © 2025 The Canadian Association for Healthcare Reimbursement
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